Insights: AI
Artificial intelligence is changing how this work gets done — and that is worth being honest about. These posts cover how AI fits into real professional practice: where it genuinely helps, where it falls short, and how to tell the difference between AI used as leverage by someone who knows their field and AI used as a substitute for expertise by someone who does not.
Insights · AI
Browse all posts in the AI category.
AI makes experienced professionals more capable and gives everyone else a convincing way to look like one. After 25 years in this industry, here is my honest take on how I use it, why I owe it to my clients to use it, and what to watch out for when someone else claims to.
AI · Collaboration · Tools · Professional Responsibility · SEO · Marketing AI is not a threat to experienced professionals — it is a force multiplier. But like every powerful tool, what it produces depends entirely on who is holding...
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